Aamir Khan, the Bollywood stalwart, is making waves with his unconventional decision to release his upcoming sports drama, Sitaare Zameen Par, exclusively on YouTube. This move comes as a surprise in an industry where selling OTT rights has become the norm even before a film goes into production.
In a recent interaction with journalists, Aamir addressed the swirling rumors and misconceptions surrounding the release of Sitaare Zameen Par. He clarified that despite speculations suggesting otherwise, the film will have a traditional theatrical release. The actor emphasized his commitment to cinema by stating,
“This film is being released only in theatres…It will come only and only in cinemas.”
When asked about forgoing OTT deals for his movie, Aamir candidly shared his reasoning behind this bold choice. He expressed his unwavering faith in the cinematic experience by saying,
“I am a believer of cinema…I want to make the theatrical sector strong.”
By prioritizing the big screen over digital platforms, Aamir is not only taking a risk but also championing the essence of communal movie-watching.
Reflecting on his decision to decline lucrative OTT offers, Aamir admitted to grappling with concerns about potential financial repercussions. He acknowledged that by going against industry norms and opting for a theatrical-only release, he might be treading uncharted territory. However, he remained resolute in his belief that fostering theaters’ revival was paramount.
The actor-producer’s stance stems from a deep-rooted sentiment towards cinema as he recalled his journey and success linked to silver screen presentations. In an era dominated by streaming services and changing viewing habits, Aamir’s steadfast dedication to preserving the theater experience sets him apart as a true cinephile.
A poignant moment arose when Aamir shared insights into choosing projects close to his heart rather than succumbing to market trends. Drawing parallels between past experiences like Ghajini and current expectations for action-packed films, he underscored the importance of staying authentic to one’s creative vision amidst commercial pressures.
As anticipation builds for Sitaare Zameen Par’s theatrical premiere on June 20th, Aamir Khan’s unconventional approach sparks conversations within the industry. His decision not only challenges conventional distribution models but also underscores the enduring allure of cinemas in an increasingly digital landscape.
With each strategic move and thoughtful statement, Aamir Khan continues to redefine boundaries and inspire audiences and peers alike with his unwavering commitment to storytelling through traditional mediums like theaters.
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